Partner with UMS

For over 25 years, the Underground Music Showcase has been more than just a festival — it’s been a cultural movement. UMS is where Colorado’s music scene comes alive, where careers are launched, and where community and creativity collide in unforgettable ways. New for 2026, the festival will move to RiNo Art District, an even more expansive district than ever before. Reasons your brand should join the movement:

• Join us in RiNo: This is your chance to be part of a the next era of UMS, one that puts bands and brands front and center.

• Maximum Visibility: With 10,000+ attendees per day and statewide media coverage, your brand will resonate with an engaged audience that values authenticity and connection.

• Fueling the Future: Your support isn’t just about the now. It ensures that UMS can continue to break boundaries, elevate artists, and create transformative experiences for years to come.

We’re excited to collaborate on curated activations, exclusive stage and features, custom marketing campaigns, community impact opportunities, and tons more. Complete the form below and we’ll get in touch!