ums 2025 general TOOLKIT

For 25 years, the Underground Music Showcase has been more than just a festival—it’s been the heartbeat of Colorado’s music scene. From its gritty, grassroots beginnings to becoming the state’s largest and longest-running music festival, UMS has been the stage where local legends are born, careers are launched, and legacies are built.

This year, we’re turning up the volume on everything that makes UMS iconic. We're celebrating every era of the festival, from the underground anthems of its early days to the genre-bending performances that define it now. Through an unforgettable lineup, storytelling, and activations, we’ll honor the voices and sounds that have shaped Colorado music while igniting the future of our scene.

We’re so excited for you to promote your involvement with the Underground Music Showcase! In order to make it easier than ever to share, we’ve put together some assets for you to use. Click through the buttons below and check out the copy samples.