What to Expect at UMS 2024
LEGENDARY LINEUP
Denver’s underground gems, national breakouts, and genre-bending headliners…when else will you experience this incredible range of artists in ONE place? You already know some of the lineup, but dozens of new bands to discover await you at this year’s UMS.
PLAN YOUR FESTIVAL WEEKEND
4 outdoor stages.
10 broadway venues.
SHOWCASE STAGE.
Presented by Goodwill of Colorado, the Showcase Stage is home to your UMS headliners and dozens of this summer’s most anticipated sets. Consider Showcase your home base during UMS weekend. At Showcase, you can find our merch station - slinging UMS x Odd Ones Press commemorative shirts + posters, Topo Designs collab merch, and more items. Make time to shop Goodwill’s pop-up shop, say hi to team Youth on Record, swing by the UMS Sober Bar featuring Partake Brewing, and so much more.
UNDERGROUND STAGE.
Join us at the Underground Stage, settled between 1st and 2nd Ave and off of South Broadway. Between sets, enjoy the Wana Brands retreat - complete with shade and misters, order up burgers and brews from Shake Shack + Oskar Blues, order from our onsite pop-up bars, and more. Plus - if you purchased a UMS Club Perks Pass (on sale here), you’ll have access to the exclusive Club Lounge and commemorative merch item pickup.
OASIS STAGE.
Brought to you by the Import Mechanics, Oasis Stage is your shaded respite from the July heat. Meet up with friends and enjoy DJ sets going all day long on Saturday and Sunday, explore more art for 2024, shop B Fresh’s onsite marketplace, and more surprises in store.
BACKYARD STAGE.
Thanks to our friends at Do303 for presenting the newest UMS stage and to Sportique Scooters for hosting it. Backyard Stage will host live performances all weekend long both indoors and outdoors. We highly recommend saving the Silent Disco experiences to your 2024 UMS schedule.
MORE THAN MUSIC.
POP-UP BARS.
We’re running it back with old and new partners this year. Enjoy Oskar Blues + Dale’s brews, Wild Basin hard seltzers, plus cocktails featuring: Monkey Shoulder, Tullamore D.E.W., Sailor Jerry, Reyka Vodka, Milagro Tequila, Hendrick’s Gin, and Red Bull mixed cocktails.
GOODWILL’S POP-UP SHOP.
Goodwill’s vintage pop-up store will offer an eclectic and groovy array of clothing and goods – located at the main stage throughout UMS weekend. Pop up event purchases score you a 20% discount for future finds with Goodwill of Colorado to carry out your summer discoveries.
SOBER BARS.
Back again and more prominent than ever, you can find alcohol-free mocktails and other beverage options at the Official Sober Bar, as well as Partake Brewing’s activation featuring samples of their delicious alcohol-free brews.
UNDERGROUND PARTIES.
Don’t miss our lineup of Underground Parties for 2024. We’re partnering up with some great organizations in town to bring you fun experiences throughout UMS, including Música Americas by Biennial of the Americas, Bodies of Culture Karaoke Kickback, and more.
LIMITED EDITION MERCH.
We heard you loud and clear on adding more commemorative merch offerings! We’re working with both local risograph studio, Odd Ones Press, and Topo Designs to bring you posters, hats, and shirts for sale.
INDIE 102.3’S OFFICIAL UMS PREGAME.
Come party with Indie 102.3 and kick-off UMS right at the Hi-Dive. Meet Indie 102.3 hosts while throwing it back to a Taking Back Monday DJ set. There will be exclusive ticket giveaways, tons of Indie swag and frozen margaritas to keep you cool. It's the perfect place to swap UMS plans, get insider knowledge on can't miss sets, mingle with music lovers and more.
IMPACT ARTIST LINEUP.
Team UMS and Youth on Record has been working hard to debut this year’s Impact Artist Lineup. Stay tuned for the full roster of artists and set times.
NEW THIS YEAR.
THE UMS CLUB LOUNGE.
This year, we’re excited to have debuted the UMS Club Perks Pass, which grants you access to the UMS Club Lounge located at the Underground Stage. Kick back in style all weekend long, and don’t forget to pick up your UMS x Topo Designs Backpack from the lounge.
BACKYARD STAGE BROUGHT TO YOU BY DO303 AT SPORTIQUE SCOOTERS
Located at 160 S Broadway aka Sportique Scooters, the Backyard Stage , presented by Do303, will be home to indoor and outdoor sets all weekend long, including Silent Discos following Showcase Stage’s last set.
SHAKE SHACK + OSKAR BLUES: BURGS + BREWS.
Nothing beats a burger and a cold beer. Our pals at Shake Shack are bringing their delicious 100% angus beef burgers to the Underground Stage all weekend long. Wash it all down with Oskar Blues + Dale’s beers served alongside some of the best burgs.
B FRESH GEAR.
From boats to slopes, B Fresh is bringing their apparel and accessories collections to UMS. Shop their soft goods all weekend long at Oasis Stage. Impulse shoppers, meet your matc
P.S. Before you ask, yes, the UMS App will be here soon.