How-To UMS
BEFORE THE FESTIVAL
PLAYLIST PREP
Discover the UMS lineup through our discovery Spotify tool, here, or check out our official UMS playlist to set you up for success. We’ve even collabed with Demi of Indie 102.3, LuLu Clair of UMS, and Shawn King of DeVotchKa to bring your their curated hits from this year’s lineup. Listen at our Spotify Profile.
BUILD YOUR SCHEDULE
Build your perfect festival schedule through our Official UMS app (download here). Add artists from the UMS lineup on-the-fly and never miss a set all weekend long.
TRANSPORTATION PLAN
Bike, ride-share, or walk throughout the three-day festival. Parking around South Broadway isn’t the easiest find, so be mindful of finding a way to and from UMS.
DRESS TO IMPRESS
Plan your festival threads appropriately as we’re hanging in the Denver sun all weekend long. Tag @theums in your fit photos to be featured on our Instagram.
READ THE UMS ACCESSIBILITY GUIDE
We're committed to making the UMS experience more accessible than ever.
Learn about stage entrances, sidewalk conditions, which venues and stages are ADA accessible, and more, by checking out the UMS Accessibility Guide.
SUNscreen BY THE GALLON
Don’t skimp on the SPF. You know better.
during ums
get into the fest
Pull up your digital tickets and hit up one of our three box offices at Showcase Stage, Underground Stage, or the Oasis Stage to redeem your festival wristband.
BUY MERCH
Rep the fest all year long by snagging merch at Showcase Stage. We’ve got some hot ticket items this year including an Odd Ones Press shirt and poster, plus our Topo Designs collab items including the exclusive Topo x UMS 5-panel hat.
Impact Show w/ n3PTUNE + Rusty steve
We’ve teamed up with Youth on Record to bring you a special show centered around mental health and wellness. Don’t miss set N3ptune + Rusty Steve’s Impact Show set at the Showcase Stage on Saturday (7/29) from 5:30 - 6:15pm.
STOP BY POSTINO FOR UMS SPECIALS ALL DAY AND NIGHT
Show your UMS wristband for happy hour pricing ($6 pitchers of beer and glasses of wine) all day and night long, exclusive to the Postino Broadway location (145 N. Broadway).
EXPLORE THE OFFICIAL STAGES
Discover all that the Official UMS Stages have to offer. From Wana Brands’ Hangout Zone at Oasis to Vinyl Me, Please’s listening room at UMS House – there’s so much to explore, so little time. Learn more about each stage here.
VISIT THE UMS HOUSE
Located just one block away from Showcase Stage at 109 S. Broadway is the brand new UMS House. Explore this two story, indoor, air-conditioned venue that features two bars and a weekend full of live sets.
*Note: the second floor of UMS House is not ADA accessible.
Illegal Pete’s x UMS happy meal
From Friday - Sunday, enjoy a Illegal Pete’s “Happy Meal” – get any adult entrée + a 16oz Illegal Pete’s House Beer for just $12.
*Must show UMS wristband and only valid at Broadway location July 28 - 31st.
FOOD TRUCK BITES
Hungry? We’ve got a full food truck lineup on lock to help you refuel throughout the three-day weekend. Stop by any official UMS stage and get a local bite from some of our favorite Front Range food trucks.
INDIE 102.3’S RECORDING STUDIO AT GOODWILL OF COLORADO
Don't miss Indie 102.3's live recording studio happening in the corner window of Goodwill of Colorado. Watch as they interview artists and broadcast live from Underground Music Showcase all weekend long.
LATE NIGHT FOOD
The party doesn’t stop until the late hours of the night, so make sure you’re satiated and ready to take on the night. We recommend hitting up Pie Hole, Illegal Pete’s, and Sputnik to get your late night grub on.
COOL DOWN and hydrate
Denver is bringing the heat this weekend and we’re keeping you cool. Find shade structures and water refilling stations at every Official UMS Stage. Plus – cool down at the air-conditioned, two-story and indoor UMS House just one block away from Showcase Stage.
ZERO PROOF beverage OPTIONS
Check out our Sober Bar, presented by Lift the Label, which features non-alcoholic options from Seedlip Non-Alcoholic Spirits and Liquid Death. While you’re there, visit the Recovery Cards Project booth to learn more about their cards of support and encouragement.
YOUR FORTUNE AWAITS AT LIGHTSHADE
Embrace your destiny and enter for your chance to win a PuffCo Pro or Grav Water Pipe. Visit the Lightshade booth located at Showcase Stage and join the Lightshade Society loyalty program to enter. Discover what the future holds and uncover more rewards and prizes. The cards don't lie…
UMS Community Partners
We’ve partnered with some of the best in the biz to bring you great deals throughout the three days of UMS. Head to our official UMS app to see what some of our favorite businesses are offering with a glimpse of your wristband.
KEEP THE PARTY SAFE
UMS is a proud partner of Keep The Party Safe. Together, we’re committed to creating a safe environment at this year’s festival! That’s why Keep The Party Safe will be distributing FREE naloxone (Narcan or Kloxxado), fentanyl test strips, and Keep The Party Safe giveaways at the Underground Stage.
AFTER THE FEST
snoozefest
Get some sleep. Go to bed.